Client: UNICEF Role: INTERN ( CONCEPT & DESIGN ) Agency: KAKOII

THE BRIEF: Create a UNICEF campaign for World Humanitarian Day that raises awareness for children in crisis and highlights the need for ongoing humanitarian aid, using UNICEF’s emotional visual style.

INSIGHT: For many children, crisis is not a moment but a constant. Help must last beyond the headlines, day after day, month after month.

IDEA: The campaign pairs powerful images of children with repeated time lines like day after day, month after month. The rhythm makes continuity the message and frames aid as a lasting commitment.