Client: DRESDNER ESSENZ Role: INTERN ( CONCEPT & DESIGN ) Agency: KAKOII

THE BRIEF: Dresdner Essenz launched a new line combining plant-based care with refined fragrance expertise, aiming for an accessible premium look in the drugstore segment.

CHALLENGE: Redefine premium for the mass market by creating packaging that feels elevated, stands out on shelf, and remains inviting.

INSIGHT: Consumers expect quality and sensorial experiences at an accessible price; clarity, reduction, and fragrance-driven cues help products stand out.

IDEA: A calm, modern packaging system using minimal design, refined materials, and color-coded fragrance worlds to create both cohesion and strong shelf impact.